Every technological generation promises a revolution.
Stereo promised it; surround sound did too.
However, the history of sound demonstrates that mass adoption is never automatic.
It requires cultural shifts, industrial adjustments, and, in many cases, strategic simplifications to survive.
Today, immersive audio faces the same challenge.
In Latin America, where infrastructure and market dynamics do not replicate the contexts in which these technologies were conceived, copying external models does not guarantee results.
Tensions are amplified, and the technical gap becomes evident.
The question is not whether the technology works, but how it integrates into concrete realities without repeating the mistakes of the past.
This series of talks proposes an analysis of these frictions to design a more conscious, sustainable 3D audio integration tailored to our region.
