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How are next-generation audio integration, advances in spatial audio, and artificial intelligence influencing the production and consumption of today’s immersive sound narratives?

The integration of Next Generation Audio (NGA), Immersive Audio (IA) and Artificial Intelligence (AI) technologies is transforming the way narratives are developed in audiovisual productions, enabling increasingly interactive and immersive experiences.

Consequently, it is necessary to rethink narrative approaches and incorporate these new technologies into production processes. New technological advances have unlocked the potential of user-driven non-linear narratives.

Currently, there is a need to expand access to production and development technologies and implement regulations to improve distribution and access for independent producers.

This research aims to analyze the impact of NGA, IA, and AI on user experiences to provide valuable insights and recommendations for content creators and developers on the effective implementation of these emerging audio technologies and the advancement in the field of immersive storytelling.

In the upcoming years, how will these technologies influence the evolution of audio experiences?
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Next Generation Audio (NGA) is a term used to describe advances and innovations in audio technology and production that provide a more immersive and interactive listening experience. It covers the latest developments in various areas, including audio processing, spatial audio, immersive soundscapes, object based audio, personalized audio, and interactive audio technologies.


Spatial Audio (SA) encompasses technology and techniques that aim to create a three-dimensional sound experience, enhancing listeners’ perception of direction, distance, and depth of sound. It plays a crucial role in both immersive audio and the development of next generation audio experiences.
It is closely related to immersive audio, as it forms the foundation for creating captivating and realistic listening environments.


Immersive Audio (IA) is an audio experience that aims to immerse the listener in a three-dimensional sound environment. It goes beyond traditional stereo or surround sound by using spatial audio, audio processing, advanced sound design techniques, and technologies like binaural audio, Ambisonics, or object-based audio.


Artificial Intelligence (AI) in the context of audio, refers to the application of advanced computational techniques to analyze, process and generate audio content. It involves the use of machine learning algorithms and models to understand and manipulate sound in various ways. This technology can encompass tasks like audio recognition, synthesis, enhancement, transcription, and even creative composition.

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