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LATAM Training & Activation Ecosystem

This service turns strategy into adoption by creating a training, certification, and community system that equips professionals to confidently use immersive audio in LATAM, where understanding is still limited.

The goal is to develop professionals who can use immersive audio confidently, make informed technical and creative decisions, and integrate it into their workflows.

As professionals adopt immersive audio, they lay the groundwork for broader audience recognition and sustainable demand.

Results for the Brand

  • Curriculum designed according to real LATAM workflows (not idealized).

  • Training system based on minimum viable hardware.

  • Technical community supported with guided practice.

  • First local instructors trained to sustain teaching and expansion.

  • Hybrid programs: accessible, modular, and scalable by country.

  • Pilots based on concrete regional data.

  • Realistic economic model for training and revenue share.

  • Foundations for future general-audience demand, driven by professional adoption.

Scope of the Service

PHASE 1 — Training System Design (5 weeks)
  • Modular curriculum, adaptable by product, technology, and professional profile.
  • Competency objectives aligned with international standards and adjusted to LATAM technical conditions.

  • Instructor manual tailored for contexts with variable infrastructure.

  • User guides focused on real workflows to ensure practical adoption.

  • Certification plan with learning paths, clear evaluation criteria, and quality standards.

  • Three-level training structure:

    Basic: theory and exercises without dedicated hardware.

    Intermediate: practice with accessible setups.

    Advanced: integration in fully equipped studios.

  • Materials focused on closing critical gaps:

    Multichannel routing.

    Technological differentiation (binaural, ambisonics, objects, surround).

    DAW optimization for immersive audio.

    Best practices in resource-limited scenarios.

PHASE 2 — Initial Implementation (4 weeks)
  • Design of the community ecosystem: channels, dynamics, roles, and governance.

  • Annual activity calendar (workshops, demos, clinics, technical updates).

  • Engagement strategy to activate and retain the technical community by country.

  • Playbook for local partners (universities, studios, institutions).

  • Economic proposal for the program: pricing, scalability, and revenue share.

  • Community support, practical labs, and operational guides adapted to local conditions and limited equipment.

 
 
PHASE 3 — Launch & Execution (5 weeks)
  • Foundational in-person workshop in each prioritized country, followed by two online sessions to maintain adoption momentum.

  • Training of the first local instructors with clear pedagogical standards.

  • First impact report based on technology adoption and early audience engagement:

    Effective technology adoption.

    Completion rate of key exercises.

    First immersive projects produced locally.

Final Deliverables

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  • Complete LATAM Training System.

  • Comprehensive pedagogical package (curriculum, guides, instructor manual, certification, standards).

  • Local partners playbook.

  • Annual training and community activity plan.

  • Initial impact report with adoption indicators.

Estimated Duration

14 weeks

Estimated Investment

USD 23,000
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