B2B Consulting:
From Lab to Market: Immersive Audio
We turn your immersive audio technology into intuitive solutions that empower creators from the very first use.
The greatest risk in immersive audio today isn't technical—it's the failure to communicate, teach, and make it usable for those who should be adopting it.
The Challenge Facing the Industry
Your immersive technology may be technically advanced, but it’s worthless if it remains trapped in a demo or only in the developer’s mind. Real adoption stalls because creatives and users don’t understand how to integrate it or perceive its true value.
Without a clear strategy for communication, education, and adoption, even the most innovative technologies end up as isolated demonstrations: impressive, but neither applied nor sustained over time.
From Technology to Real-World Use: Our Lab-to-Market Approach
What I Do:
We take your sonic innovation out of the lab and into the hands of those who truly matter—creative teams, specialized technicians, and real audiences. Because the true value of a technology lies not in what it promises, but in how it’s used, understood, and creates tangible impact.
1. Immersion Lab
Real-World Testing with Creative Users
Immersive technologies aren’t validated in the lab—they’re validated in the real experiences of their users. At Immersion Lab, we design and facilitate hands-on sessions with artists, sound designers, and specialized professionals to test your technology in authentic conditions.
The goal is to identify where friction arises, what needs better understanding, and what limits integration into real creative and technical workflows.
It’s not just about testing if it works; it’s about uncovering what prevents natural and productive use.
This service helps you identify friction points, weaknesses, or misunderstandings before scaling your product or launching it commercially.
Ideal for: companies looking to move beyond the lab and understand how their technology performs and is received in real-world environments.
Deliverables:
- Accurate assessment of adoption and understanding by real users.
- Technical and creative feedback highlighting critical points and opportunities for improvement.
- Clear recommendations to optimize interface, workflows, and documentation.
2.From Demo to Adoption
We design the bridge between your technology and its real-world application.
A ready-to-use technology doesn’t guarantee adoption. Many innovations fail because there’s no strategy bridging the gap between a technical demo and the real, everyday use by creatives and technical teams.
At this stage, we design that adoption strategy: we translate the technology into a clear, practical, and desirable experience for those who need to integrate it into their work. Explaining isn’t enough—you have to enable real, efficient use.
We transform your innovation into a clear, understandable, and easy-to-adopt tool for creative teams, clients, or partners.
Ideal for: companies with operational technology facing challenges in getting users to adopt and use it smoothly, without resistance or confusion.
Deliverables:
- Detailed adoption plan that removes friction and uncertainty.
- Practical guides and materials that speak the language of the end user, not the developer.
- Key messages that communicate value and “how-to” clearly and effectively.
3.Plug & Play Training
Practical training to ensure your technology is used—not just understood.
Adoption isn’t achieved through information or lengthy manuals alone. Real use requires practical, direct, and efficient training. At Plug & Play Training, we design concise, actionable content that enables artists, creators, and technical teams to start using your technology from day one—without unnecessary learning curves.
The goal is to eliminate the technical complexity that hinders integration and accelerate confidence to create and apply autonomously.
Because technology isn’t adopted when it’s explained…
It’s adopted when someone uses it, understands it, and turns it into something real.
Ideal for: companies aiming to reduce technical resistance and achieve fast, effective adoption without relying on lengthy internal processes.
Deliverables:
- Short, clear, and practical training modules (videos, interactive materials).
- Downloadable resources such as templates, simplified guides, and applied examples.
- Live sessions and targeted mentorship to address specific questions and support the process.
4.Public Immersion Lab
We bring your immersive technology into the real-world experience of your audience.
For immersive technology to truly transcend, it must be experienced and validated beyond the technical circle. At Public Immersion Lab, we design and manage public experiences—guided listening sessions, expert talks, immersive installations—that connect your technology with non-technical audiences.
The goal is for real audiences to perceive, understand, and appreciate the potential of your sonic innovation, generating cultural positioning and validation in authentic contexts.
We step out of the lab and beyond the specialized niche so your technology can speak and transform the everyday sound experience of a broader audience.
Ideal for: companies seeking to validate their technology in real-world settings, expand their visibility, and position themselves as cultural leaders beyond the technical niche.
Deliverables:
- Comprehensive design and facilitation of the public experience.
- Content curation and spatial design focused on maximizing sound perception.
- Thorough documentation including qualitative analysis of impact and direct audience feedback.
Let’s work together to ensure your immersive technology truly connects with the people who will use it.
Your sonic innovation won’t reach its potential if it stays stuck in a lab or a technical demo. For immersive technology to work, it must be understood, adopted, and valued by those who use it and the audiences who experience it.
Our comprehensive approach goes beyond technical development: we validate your technology in real contexts with specialized users (Immersion Lab), design clear strategies for effective adoption (From Demo to Adoption), provide practical, hands-on training (Plug & Play Training), and ultimately position and validate it in the public sphere (Public Immersion Lab).
Each stage is focused on reducing friction, removing barriers, and turning innovation into tangible results.
