Talks | Sol Rezza

Every technological generation promises a revolution.

Stereo promised it; surround sound did too.

However, the history of sound demonstrates that mass adoption is never automatic.

It requires cultural shifts, industrial adjustments, and, in many cases, strategic simplifications to survive.

Today, immersive audio faces the same challenge.

In Latin America, where infrastructure and market dynamics do not replicate the contexts in which these technologies were conceived, copying external models does not guarantee results.

Tensions are amplified, and the technical gap becomes evident.

The question is not whether the technology works, but how it integrates into concrete realities without repeating the mistakes of the past.

This series of talks proposes an analysis of these frictions to design a more conscious, sustainable 3D audio integration tailored to our region.

The Strategy: Designing Immersive Adoption in Regional Contexts

3D audio models are typically designed for core markets with ideal infrastructures, leaving our region in a cycle of "creativity through limitation." In this session, I present a concrete framework for grounding these technologies in LATAM. We will analyze how to move from passive adoption to professional planning that optimizes hardware, costs, and local talent.

The Reality: Binaural as the Gateway for Immersive Audio in LATAM

While the ideal world envisions multi-channel rooms, the real market in Latin America lives in headphones. This talk approaches binaural not as a technical compromise, but as the most powerful access infrastructure. We explore the use of Ambisonics and flexible architectures to create high-fidelity experiences that the end-user can already consume today.

The Structure: Standards, Formats, and Sustainability

In an ecosystem fragmented by proprietary formats and closed certifications, the wrong decision can lead to premature obsolescence. This strategic lecture functions as an ecosystem audit (Codecs, workflows, interoperability) to ensure long-term data persistence.

The Pedagogy: Ecosystem-Based Training

Fragmented training creates software operators, not sound architects. In this talk (or workshop), I propose a pedagogical model centered on a systemic understanding of the immersive cycle —from capture to render. By prioritizing conceptual design over user interface, we foster true technical autonomy.