Immersive Audio (IA) is an audio experience that aims to immerse the listener in a three-dimensional sound environment. It goes beyond traditional stereo or surround sound by using spatial audio, audio processing, advanced sound design techniques, and technologies like binaural audio, Ambisonics, or object-based audio.
Content creators take advantage of these production techniques to transport audiences into rich soundscapes, enhancing storytelling, emotional impact, and interactivity. The immersive audio experience can be enjoyed through various playback systems, including surround sound setups, audio 3D systems, and virtual reality (VR) or augmented reality (AR) devices or platforms.